Appendices

Alfes, K., Shantz, A., & Bailey, C. (2016). Enhancing Volunteer Engagement to Achieve Desirable Outcomes: What Can Non-profit Employers Do? Voluntas: International Journal of Voluntary and Nonprofit Organizations, 27(2), 595–617. http://www.jstor.org/stable/43923195 (Links to an external site.)

Belanche, D., Cenjor, I. and Pérez-Rueda, A. (2019), "Instagram Stories versus Facebook Wall: an advertising effectiveness analysis", Spanish Journal of Marketing - ESIC, Vol. 23 No. 1, pp. 69-94. https://doi.org/10.1108/SJME-09-2018-0042

Case, J. (2019). Understanding how millennials engage with causes and social issues insights from 10 years of research working in partnership with young Americans today and in the future.http://www.themillennialimpact.com/sites/default/files/images/2018/MIR-10-Years-Looking-Back.pdf

Han, M. C., Bok, J., & Youjeong, K. (2019). Online Users' Perception And Response To Non-profit Organizations' Social Media Marketing. San Diego: American Society of Business and Behavioral Sciences. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/conference-papers-proceedings/online-users-perception-response-non-profit/docview/2232453053/se-2?accountid=7398

Harrison, D. N. A. (2020). Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society. East Tennessee State University. https://dc.etsu.edu/cgi/viewcontent.cgi?article=5220&context=etd (Links to an external site.)

Heckman, L. (2020). Unfiltered Marketing: 5 Rules To Win Back Trust, Credibility, and Customers in a Digitally Distracted World. Library Journal, 145(10), 82. 

Instagram marketing tips that nonprofits can start using today. GlobalGiving. (2019, August 13). Retrieved October 18, 2021, from https://www.globalgiving.org/learn/instagram-marketing-tips. 

Jung, M.(2020, November 4).‌How to Attract Young Donors to Your Nonprofit Organization.  Constant Contact. https://blogs.constantcontact.com/how-to-attract-young-donors-to-your-nonprofit-organization/#

Lim, H., & Childs, M. (2020). Visual storytelling on instagram: Branded photo narrative and the role of telepresence: An international journal. Journal of Research in Interactive Marketing, 14(1), 33-50. https://www.proquest.com/central/docview/2499032837/7F20E5B7FAB4A80PQ/1?accountid=7398 (Links to an external site.)

Liston-Heyes, C., & Liu, G. (2013). A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies. European Journal of Marketing, 47(11), 1954-1974. doi:http://dx.doi.org/10.1108/EJM-03-2012-0142. 

Nicolau, I. (2016). Specializations of marketing in non-economic areas: Social marketing and non-profit organizations marketing. Knowledge Horizons.Economics, 8(1), 157-159. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/scholarly-journals/specializations-marketing-non-economic-areas/docview/1793553298/se-2?accountid=7398 

NineSigma's non-profit guide to the grand challenge empowers non-profit leaders to achieve their mission while amplifying awareness of their cause: NineSigma shares the hidden keys to a successful grand challenge with new guide. (2013, Sep 19). PR Newswire Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/wire-feeds/ninesigmas-non-profit-guide-grand-challenge/docview/1433813950/se-2?accountid=7398 

Nonprofits’ engagement drops 50% in Q1 ’18; PETA’s instagram growth 55%. (2018). PR News, Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/trade-journals/nonprofits-engagement-drops-50-q1-18-peta-s/docview/2033478891/se-2?accountid=7398 (Links to an external site.)

Park, M. (2005). Effective public service advertisements for special olympics organizations to attract prospective volunteers: An elaboration likelihood perspective (Order No. 3180644). Available from ABI/INFORM Collection; Dissertations & Theses @ CIC Institutions; ProQuest Dissertations & Theses Global; ProQuest One Academic. (305399440). Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/dissertations-theses/effective-public-service-advertisements-special/docview/305399440/se-2?accountid=7398 (Links to an external site.)

Randle, M., Leisch, F., & Dolnicar, S. (2013). Competition or collaboration? the effect of non-profit brand image on volunteer recruitment strategy. Journal of Brand Management, 20(8), 689-704. doi:http://dx.doi.org/10.1057/bm.2013.9. 

Rathi, D., Given, L. M., & Forcier, E. (2014). Inter Organizational partnerships and knowledge sharing: The perspective of non-profit organisations (NPOs). Journal of Knowledge Management, 18(5), 867-885. doi:http://dx.doi.org/10.1108/JKM-06-2014-0256.

Osborne, S. P., & Murray, V. (2000). Collaboration between non-profit organizations in the provision of social services in canada: Working together or falling apart? The International Journal of Public Sector Management, 13(1), 9-18. doi:http://dx.doi.org/10.1108/09513550010334452. 

Schulte, B. (2015, June 24). Millennials are actually more generous than anybody realizes. The Washington Post. https://www.washingtonpost.com/news/wonk/wp/2015/06/24/millennials-are-actually-more-generous-than-anybody-realizes/

Syrdal, H. A. (2016). Exploring engagement with social media content (Order No. 10302072). Available from ABI/INFORM Global. (1858886671). Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/dissertations-theses/exploring-engagement-with-social-media-content/docview/1858886671/se-2?accountid=7398

Vogels, E. A. (2019, September 9). Millennials Stand out for Their Technology use, but Older Generations Also Embrace Digital Life. Pew Research Center. https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/