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Appendix A: Local Survey Results

One aspect of our research was creating a survey to best understand how the local population would like to interact with Down Syndrome Indiana. We also wanted to learn about the current knowledge that IUPUI students have of local nonprofit groups and how they heard about them. We sent out our google form survey to IUPUI students through class announcements, Facebook groups, and our own contacts. From the results, we were able to best tailor our recommendations on how to get younger generations more informed about Down Syndrome Indiana. The graphs we used in our analysis are below.

survey1.png
survey4.png
laureen graph.png
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Appendices: Work

Appendix B: References

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Belanche, D., Cenjor, I. and Pérez-Rueda, A. (2019), "Instagram Stories versus Facebook Wall: an advertising effectiveness analysis", Spanish Journal of Marketing - ESIC, Vol. 23 No. 1, pp. 69-94. https://doi.org/10.1108/SJME-09-2018-0042


Case, J. (2019). Understanding how millennials engage with causes and social issues insights from 10 years of research working in partnership with young Americans today and in the future.http://www.themillennialimpact.com/sites/default/files/images/2018/MIR-10-Years-Looking-Back.pdf


Han, M. C., Bok, J., & Youjeong, K. (2019). Online Users' Perception And Response To Non-profit Organizations' Social Media Marketing. San Diego: American Society of Business and Behavioral Sciences. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/conference-papers-proceedings/online-users-perception-response-non-profit/docview/2232453053/se-2?accountid=7398


Harrison, D. N. A. (2020). Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society. East Tennessee State University. https://dc.etsu.edu/cgi/viewcontent.cgi?article=5220&context=etd (Links to an external site.)


Heckman, L. (2020). Unfiltered Marketing: 5 Rules To Win Back Trust, Credibility, and Customers in a Digitally Distracted World. Library Journal, 145(10), 82. 


Instagram marketing tips that nonprofits can start using today. GlobalGiving. (2019, August 13). Retrieved October 18, 2021, from https://www.globalgiving.org/learn/instagram-marketing-tips. 


Jung, M.(2020, November 4).‌How to Attract Young Donors to Your Nonprofit Organization.  Constant Contact. https://blogs.constantcontact.com/how-to-attract-young-donors-to-your-nonprofit-organization/#


Lim, H., & Childs, M. (2020). Visual storytelling on instagram: Branded photo narrative and the role of telepresence: An international journal. Journal of Research in Interactive Marketing, 14(1), 33-50. https://www.proquest.com/central/docview/2499032837/7F20E5B7FAB4A80PQ/1?accountid=7398 (Links to an external site.)


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Nicolau, I. (2016). Specializations of marketing in non-economic areas: Social marketing and non-profit organizations marketing. Knowledge Horizons.Economics, 8(1), 157-159. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/scholarly-journals/specializations-marketing-non-economic-areas/docview/1793553298/se-2?accountid=7398 


NineSigma's non-profit guide to the grand challenge empowers non-profit leaders to achieve their mission while amplifying awareness of their cause: NineSigma shares the hidden keys to a successful grand challenge with new guide. (2013, Sep 19). PR Newswire Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/wire-feeds/ninesigmas-non-profit-guide-grand-challenge/docview/1433813950/se-2?accountid=7398 


Nonprofits’ engagement drops 50% in Q1 ’18; PETA’s instagram growth 55%. (2018). PR News, Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/trade-journals/nonprofits-engagement-drops-50-q1-18-peta-s/docview/2033478891/se-2?accountid=7398 (Links to an external site.)


Park, M. (2005). Effective public service advertisements for special olympics organizations to attract prospective volunteers: An elaboration likelihood perspective (Order No. 3180644). Available from ABI/INFORM Collection; Dissertations & Theses @ CIC Institutions; ProQuest Dissertations & Theses Global; ProQuest One Academic. (305399440). Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/dissertations-theses/effective-public-service-advertisements-special/docview/305399440/se-2?accountid=7398 (Links to an external site.)


Randle, M., Leisch, F., & Dolnicar, S. (2013). Competition or collaboration? the effect of non-profit brand image on volunteer recruitment strategy. Journal of Brand Management, 20(8), 689-704. doi:http://dx.doi.org/10.1057/bm.2013.9. 


Rathi, D., Given, L. M., & Forcier, E. (2014). Inter Organizational partnerships and knowledge sharing: The perspective of non-profit organisations (NPOs). Journal of Knowledge Management, 18(5), 867-885. doi:http://dx.doi.org/10.1108/JKM-06-2014-0256.


Osborne, S. P., & Murray, V. (2000). Collaboration between non-profit organizations in the provision of social services in canada: Working together or falling apart? The International Journal of Public Sector Management, 13(1), 9-18. doi:http://dx.doi.org/10.1108/09513550010334452. 

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Syrdal, H. A. (2016). Exploring engagement with social media content (Order No. 10302072). Available from ABI/INFORM Global. (1858886671). Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/dissertations-theses/exploring-engagement-with-social-media-content/docview/1858886671/se-2?accountid=7398


Vogels, E. A. (2019, September 9). Millennials Stand out for Their Technology use, but Older Generations Also Embrace Digital Life. Pew Research Center. https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/

Appendices: Work
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